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We are riders - that fact has guided every decision since 1974. When quality bicycle tires weren't around, we strove to make the best. When people wanted to ride cruisers in the dirt, we made the first production mountain bike. When roadies wanted to go faster we doubled down on carbon and built our own wind tunnel. And when we saw kids struggling to focus in school, we began supporting Outride to promote better health through cycling.

Specialized. Made for riders, by riders.

Drawing on decades of experience, Wade’s influence in the mountain biking community is onto its next chapter; Godfather’s Garage. The goal of Godfather’s Garage is to give riders the products they need to keep their bikes running smoothly, no matter what type of riding conditions. By testing our products year-round on Vancouver’s North Shore, we deal with thick, dry dust all summer, before heading into the relentlessly wet, dank days of winter.

So, what does a professional freerider know about making lube? Well, it turns out – a lot! If there was ever anyone who knew about the demands put on a mountain bike, it’s Wade. Lube it. Send it.

Wade’s given his life to mountain biking and his freeride influence is globally recognized, and with it, a lasting legacy. But it all started in the garage – even for the Godfather.